How can you measure the positive, long-term benefits of the events you manage?

Your delegates have just attended one of your most popular events. As far as they’re concerned, you’ve hit the nail on the head. They loved it: your seminar themes were spot on, the VIP excursions you planned were second to none and the insights they gathered are likely to stay with them long past the event itself. Trouble is, you’re not really able to evidence any of this.

How can you start generating key insights at the high-profile events you run?

The way attendees engage with the events you run is changing. Delegates no longer sit through long, drawn-out seminars without the urge to interact. They want to contribute to the debate and explore ways of deploying the new information they gather. And so long as contributing is simple and easy, they will. 

The Celadin app makes contributing simple and easy

Asking for feedback has always been easy. Getting it has been the greater challenge. With the advent of simple to use interactive apps, your attendees have the opportunity to explore key points and feedback effortlessly; your best and brightest speakers can gather audience insights in near real-time and delegates can expound on those great discussions long after the event has come to an end. More importantly, perhaps, really effective feedback loops reinforce the learning delegates acquire from key speakers, and that learning tends to stick. 

Using feedback to inspire behavioural change

“Delegates become more accountable for their behaviour when they answer key questions during their post-event app-based feedback,” explains Celadin’s Simon Walker. “Attendees may answer a range of questions when giving feedback, and these questions are usually focused on changing behaviour: How will you plan on changing your behaviour based on the talk you received? How are you going to modify your teams’ behaviour as a manager? What are you going to do differently this year and what goals have you set? ”.

In about 200 characters, attendees respond to these questions with realistic next steps and set individual and team goals. This information is fed back to their organisation in a non-anonymous fashion, which puts attendees in the driving seat. They set their own targets, so their chance of achieving these targets is high.

Managers can use this data to support staff and ensure that objectives are achieved. Now the ROI in your major corporate events can be measured. You can see the impact key workshops have on your team and changes that will be implemented across your entire organisation. 

If you’d like to know more about Celadin and how we support event organisers and speakers through technology, please get in touch.

Perfect timing: Optimising events for your business’s most important people

Not too long, not too short, but just enough to keep your most successful and ambitious star performers at the top of their game: Celadin is working with IBM’s events’ teams to deliver the VIP recognition events high-flyers have been crying out for.

When it comes to recognising exceptional performers, the VIP events Celadin helps IBM deliver don’t hold back. 

“At their heart, these events must ensure that IBM’s best people have access to world-class business speakers and the industry’s most renowned thought leaders,” explains Celadin’s Simon Walker. “But rewarding excellence is not just about training and development. It’s also about delivering unforgettable entertainment and leisure experiences that high performers value.”

But how do you really satisfy the company’s most competitive people? These are major players who need to feel rewarded without compromise, but at the same time, the work challenges that drive them are the very things that large scale VIP events take them away from.  Take the top 1% off the field for any length of time and everyone starts to get tetchy.

This is why IBM and other world-class operations are using technology to deliver high spec events within tighter timeframes.

Typically, IBM’s big recognition events have been staged over a period of six to eight weeks. Since they take place in premium locations across the Americas, EMEA and Asia, the company’s event planners tended to organise things in a serial fashion. Everyone on the event team would fly out to the same location, set up, manage the event, pack up and move on to the next location.

Now things are changing: “Pressure on these events is becoming more intense so the whole event team needs to do things smarter,” explains Simon. “We’re finding that the team is splitting up into smaller micro-teams and running big global events in parallel.”

Using technology smarter has almost halved the timeframe of IBM’s VIP recognition events season. App-based information sharing means time-consuming and costly printed materials are no longer factored into project planning. And as events staff become more open to the technical benefits Celadin can deliver, more of them are using the event technology in new ways.

Environmental benefits, cost savings and efficiencies realised through smart tech means organisers have more to invest in the high-end rewards and experiences that make these events special, and as technology’s role widens, Celadin’s event apps are supporting more functions and being used for longer, explains Simon:

“In the past, being innovative with event tech usually meant offering dynamic programme calendars, planning and networking apps. These days the online-offline experience is fusing and we’re supporting the entire event experience from early logistics and planning to digital experiences that take place well beyond the live event itself. Currently, we’re seeing up to 95% of delegates opting to download our event support apps up to two months before the event itself, with the apps’ lifespan extended to approximately 12 weeks.”

If you’d like to know more about Celadin and how we support event organisers and speakers through technology, please get in touch.

The quest for paperless corporate events, powered by Celadin

Planning corporate events can be a stressful undertaking. So why make it more laborious, spending long hours folding paper leaflets and placing one on each and every delegate’s chair? It’s time your event went paperless.

Celadin’s ingenious app works as the ultimate communication tool and incorporates delegates into the planning process, thus making it easier for event organisers to focus on other key aspects of event management. Going digital means you can say goodbye to 80 man-days of repetitive work for your team as well as gain better-engaged delegates. How? Check out five ways event organisers and delegates can both benefit from running a paperless event.

1. Notification: Get all your important reminders in one place

Delegates tend to be bombarded with email confirmations, date reminders and important security information that sometimes go unread. No one likes to sieve through their inbox to find important dates or tickets. The Celadin app works as an information hub as well as an event check-list. Event organisers can now be sure that delegates have not only read all the relevant event material but have also packed important documents.

2. Attendance: Put away the clipboard and forget about head counts  

Making sure everyone gets on and off the bus can be tricky business. Flipping through sheets of paper on a clipboard whilst trying to find specific names can be tedious work. Event planners can now get access to our ontrack service, allowing them to easily onboard delegates using our innovative scanning solutions. Event organisers can now scan tickets in seconds.

3. Personalisation: One size doesn’t fit all

Events are normally filled with numerous seminars slots, so it’s absurd to think that every delegate has the same agenda. Therefore, standardised paper agendas are not only a waste of event resources but are very impractical. The Celadin app displays personalised messages specific to each delegate’s agenda. Event staff can now engage with individual delegates, an action that cannot be fulfilled using paper leaflets.

4. Up-to-date: Constantly make last minute changes

As soon as paper agendas are printed, they instantly become out of date. Now, delegates can opt in and out of seminars automatically using the Celadin app and agendas are updated every time. Event organisers are notified about changes and can inform event speakers of their updated audience figures.

5. Cost: Save thousands of pounds on management systems

Our research shows that the Celadin app not only reduces the workload for staff but reduces event costs equivalent to 80 man-days of event preparation. As costs are trimmed, event organisers can spend more time ensuring that delegates have a great paperless event experience.

If you’d like to know more about Celadin and how we support event organisers and speakers through technology, please get in touch.