How can you measure the positive, long-term benefits of the events you manage?

Your delegates have just attended one of your most popular events. As far as they’re concerned, you’ve hit the nail on the head. They loved it: your seminar themes were spot on, the VIP excursions you planned were second to none and the insights they gathered are likely to stay with them long past the event itself. Trouble is, you’re not really able to evidence any of this.

How can you start generating key insights at the high-profile events you run?

The way attendees engage with the events you run is changing. Delegates no longer sit through long, drawn-out seminars without the urge to interact. They want to contribute to the debate and explore ways of deploying the new information they gather. And so long as contributing is simple and easy, they will. 

The Celadin app makes contributing simple and easy

Asking for feedback has always been easy. Getting it has been the greater challenge. With the advent of simple to use interactive apps, your attendees have the opportunity to explore key points and feedback effortlessly; your best and brightest speakers can gather audience insights in near real-time and delegates can expound on those great discussions long after the event has come to an end. More importantly, perhaps, really effective feedback loops reinforce the learning delegates acquire from key speakers, and that learning tends to stick. 

Using feedback to inspire behavioural change

“Delegates become more accountable for their behaviour when they answer key questions during their post-event app-based feedback,” explains Celadin’s Simon Walker. “Attendees may answer a range of questions when giving feedback, and these questions are usually focused on changing behaviour: How will you plan on changing your behaviour based on the talk you received? How are you going to modify your teams’ behaviour as a manager? What are you going to do differently this year and what goals have you set? ”.

In about 200 characters, attendees respond to these questions with realistic next steps and set individual and team goals. This information is fed back to their organisation in a non-anonymous fashion, which puts attendees in the driving seat. They set their own targets, so their chance of achieving these targets is high.

Managers can use this data to support staff and ensure that objectives are achieved. Now the ROI in your major corporate events can be measured. You can see the impact key workshops have on your team and changes that will be implemented across your entire organisation. 

If you’d like to know more about Celadin and how we support event organisers and speakers through technology, please get in touch.